Shopping Playa del Carmen

The Ultimate Playa del Carmen Shopping Guide for 2023

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A trip to Playa del Carmen, Mexico can often be jam packed with beach time, tours, and adventure activities.  

But if you’re looking for a more leisurely activity, downtown Playa del Carmen is also a great place to spend a day shopping on the vibrant 5th Avenue.  

I’m a travel blogger that lives in Playa del Carmen and I rarely get sick of taking a stroll on this lively avenue — there is always something new to see and shop!

Here’s my Playa del Carmen shopping guide, including everything you need to know about shopping for souvenirs, clothing, and swimwear. 

About Playa del Carmen Shopping

First, let’s start with some of the basics on shopping in Playa del Carmen.

๐Ÿ‘› And before we begin, I want to recommend you pick up one of these inexpensive (and cute!) belt bags to wear while shopping on 5th Avenue. It’s my favorite travel safety accessory for Mexico and I rarely walk down 5th Avenue without it!

Playa del Carmen Fifth Avenue

Shopping in Playa del Carmen mainly centers around 5th Avenue, which is a pedestrian-only street that spans for about 20 blocks.  

This is the most touristy part of Playa del Carmen and where you’ll find all of the souvenir shops and major clothing stores. 

Fifth Avenue is vibrant and colorful, and you’ll often see the colorful Mexican flags known as “papel picado” just like in Sayulita, another one of my favorite Mexican beach towns. 

Filled with non-stop entertainment, mariachi singers, and street performers, it’s a lively place to spend the day just walking around and perusing the shops and stalls. 

In terms of retail, you can pretty much find everything you need within a few blocks of 5th Avenue, so you most likely wouldn’t need to venture too far from the touristy area.

5th Avenue Playa del Carmen

How to Get to 5th Avenue Playa del Carmen

If you’re staying at a resort in Riviera Maya, there are likely transportation options available to get to downtown Playa del Carmen.  

Many resorts will offer a complimentary shuttle to Playa del Carmen that drops off and picks up at scheduled hours.  Be sure to check with your resort concierge for more information. 

If your resort does not offer transportation or the times are not convenient, you can also take a taxi to 5th Avenue.

Just tell the taxi driver you are going to 5th Avenue or “La Quinta Avenida” in Spanish, and they will know where to go.  

The taxi driver will most likely drop you off at the start of 5th Avenue shops near Avenida Juarez or a central location.

Depending on where you’re staying, the one-way price for the taxi could be up to $600 pesos (~$30 USD).

Playa del Carmen Shopping Map

Playa del Carmen Souvenir Shopping

Souvenir shopping is probably one of the most popular things to do in Playa del Carmen.  It’s a leisurely activity and the perfect way to explore the famous 5th Avenue.

I’m honestly not a huge souvenir person but whenever I have friends and family visiting we spend hours going in and out of all the Playa del Carmen shops and it’s always a lot of fun! 

Once you arrive to Fifth Avenue, you can explore the stores and stands at leisure.  There are retail stores for souvenirs as well as vendors selling items on the street.  

Usually the stores will have set prices and the street vendors will be more likely to barter.  I usually just browse shops that catch my eye.

Travelista Tip: Most of the souvenir shops in Playa del Carmen have the exact same or similar looking items so don’t feel like you need to go into each and every one.

My Favorite Playa del Carmen Souvenirs

You can find hundreds of Mexican souvenirs in Playa del Carmen including Mexican blankets, traditional clothing, sombreros, dolls, artisanal crafts, and so much more.  

There are literally SO MANY things but below are a few of my favorite Mexican souvenirs and things to buy in Playa del Carmen that are a little more unique: 

Mexico Backpacks

Handmade Backpacks

These backpacks are colorful and embroidered by hand. They can be a little more expensive but the intricate handwork makes them so unique.

Mexican Vanilla

Vanilla is native to Mexico and is the one thing my mom always buys when she comes to visit. You can purchase pure vanilla in both clear and dark color.

Mexico Leather Goods

Leather Goods

You can find many handmade leather goods including purses, wallets, and backpacks. I have purchased small leather purses for my nieces and they were a big hit!

Tortilla Baskets

Tortilla baskets are another colorful and inexpensive souvenir to take back home. I’ve given these as gifts and they make a great addition to any Mexican themed dinner or party.

Huichol Beadwork

Huichol (pronounced “witch-ul”) beadwork is a traditional handicraft produced by the Huichol people, an indigenous group in Mexico. They make highly intricate beaded jewelry, artwork, and statues.

Ah Cacao Playa del Carmen


The cacao plant, which is what chocolate is made from, was first domesticated by the Mayan people. You can find cacao in souvenir stores or Ah Cacao, which is a popular coffee shop on Fifth Avenue.


Dreamcatchers can be found in many different sizes and colors. They make a unique gift or wall hanging. I’m always in awe of their intricate hand-woven design.

Mexican Margarita Glasses


I love the handblown Mexican glassware with blue rims. You can find glassware including margarita glasses, drinking glasses, and shot glasses.

Sugar Skulls

Colorful sugar skulls can be found in many sizes and are a tribute to the Mexican Day of the Dead celebration. It’s a unique and colorful souvenir to display in your home or a trinket for your desk.

Specialty Tequila

There are many tequila stores on Fifth Avenue, where you can find specialty tequilas and unique souvenir bottles. Some of the coolest bottles I have seen have been in the shape of a gun.

Fedora Hats

Beach Hats

Straw beach hats or fedora hats are practical and inexpensive and can be used for the duration of your trip or for your next beach vacation.

Purse Pom Poms

These colorful charms and tassels can be attached to your purse or handbag. They are cheap Playa del Carmen souvenirs and can also be a fun addition to decorate a kids room.

Clothing Shopping in Playa del Carmen

Playa del Carmen is a small beach town and while you can find a surplus of Mexican souvenirs, it really doesn’t have a huge selection of major retail stores. 

The stores have gotten better in recent years but it still doesn’t have an amazing selection, especially if you’re looking for brand names.

For better shopping options, many people will go to Cancun, where you’ll find larger shopping malls and modern retail centers.  

But there are three main Playa del Carmen shopping malls located on 5th Avenue that are definitely worth a visit–Paseo del Carmen, Calle Corazon, and Quinta Alegria.

These shopping centers are where you’ll find the best clothing retailers in Playa del Carmen!  

๐Ÿ‘— Related Reading: Cute Clothes for a Mexico Beach Vacation

Paseo del Carmen

๐Ÿ“ Location: 5th Avenue near the Cozumel Ferry

Located near the Cozumel ferry, Paseo del Carmen is an open air shopping mall in Playa del Carmen at the start of Fifth Avenue.

Personally, Paseo del Carmen is my favorite Playa del Carmen mall because they have all the best women’s clothing stores. 

These include Zara, Pull & Bear, Bershka, Stradivarius, Oysho, and Old Navy.

Another one of my favorite stores at Paseo del Carmen is Miniso, which is a Japanese retailer that sells a variety of really cute home and beauty products at surprisingly low prices. 

Food options at Paseo del Carmen include Starbucks, Haagen Dazs Ice Cream, Krispy Kreme, and Sushitto.

The Starbucks has a cute outdoor seating area, which a great place to take a break and refuel with a hot or iced beverage. 

Travelista Tip: Paseo del Carmen is a great place to start your shopping and then you can work your way down 5th Avenue from there.

Paseo del Carmen Playa del Carmen
Paseo del Carmen Playa del Carmen

Calle Corazon

๐Ÿ“ Location: 5th Avenue and Calle 12

Calle Corazon is one of the newest shopping centers in Playa del Carmen and is located at the base of the Thompson Playa del Carmen Hotel. It’s an open air plaza that has a few more high end retailers. 

Major stores include H&M, Steve Madden, Michael Kors, Sephora, Bath & Body Works, and Lacoste.

There are also some restaurant options including Starbucks, Sushi Roll, Cantina La No. 20, and Ilios Playa del Carmen.

Quinta Alegria

๐Ÿ“ Location: 5th Avenue and Avenida Constituyentes

Located at 5th Avenue and Avenida Constituyentes, Quinta Alegria is a larger 5th Avenue Playa del Carmen shopping mall.

With three stories, it offers a number of major retailers including Forever 21, American Eagle, Aerie, and Columbia Sportswear.

There is also a Victoria’s Secret, but it is just a beauty product and fragrance store and doesn’t actually sell lingerie.

On the top floor you’ll find Sandborns, which is a small department store. 

Food and beverage options at Quinta Alegria include Starbucks, Haagen Dazs Ice Cream, and Sushitto.

At the back you’ll also find La Europea, which is a specialty wine and liquor shop with some of the best wine selections in Playa del Carmen. 

Quinta Alegria Playa del Carmen
Quinta Alegria Shopping Mall

Local Shopping Centers

Outside of downtown Playa del Carmen, there are two major shopping malls located on the other side of the highway–Plaza las Americas and Centro Maya.  

These malls are mainly where the locals shop and you won’t often find tourists shopping here.  

I don’t love these malls and the only time I usually visit them is to go to the movie theater. If you do want to visit, the easiest way to get there is by taking a taxi. 

Plaza Las Americas

Located a few miles from downtown Playa del Carmen, Plaza Las Americas is the larger of the local shopping centers.

Major retailers include Sears and Coppel, and there is also a movie theater, food court, small casino, and a Chedraui supermarket.

It can get very crowded on Sundays when most locals have the day off.

Centro Maya

Located just south of downtown Playa del Carmen, Centro Maya is a shopping center that is attached to a Soriana grocery store and City Club (similar to Sam’s).

There is also a movie theater, food court, and California Fitness gym. 


Also located on the other side of the highway on the way to Tulum, you’ll find Liverpool.  

Liverpool is a large stand-alone department store that is similar to Macy’s in the United States.  

Liverpool definitely has higher quality department store products but the location makes it a little bit out of the way.

Swimwear Shopping in Playa del Carmen

Here’s where to shop in Playa del Carmen for the best swimwear:

Alas Olas

Located just a block off of Fifth Avenue, Alas Olas is a beachwear store that has some of the cutest and most reasonably priced swimwear in Playa del Carmen. 

They sell one piece swimsuits, bikini separates, and beach coverups and accessories.  Everything in the store is super fun, beachy, and colorful!

Aside from all the cute beach items that Alas Olas has in the store, they will also customize a bikini or swimsuit just for you.  

You can pick out the style and print and they will make the swimsuit to your exact measurements.  How cool is that?!

Sandmade Swimwear

Sandmade Swimwear offers colorful bikinis and one piece swimsuits that are more reasonably priced.  

All the swimwear is made by hand in Playa del Carmen and the suits are all reversible. It’s like getting two swimsuits for the price of one!  

The Playa del Carmen Sandmade Swimwear location is situated just outside of the ferry to Cozumel. 

Beach House

Located just across 5th Avenue from Quinta Alegria, Beach House is a retail store that carries brand name swimwear and beach clothing.

Their Mexico shops carry higher end surf brands like Billabong, Roxy, Rip Curl, and Tommy Bahama.

I bought a reversible bikini at Beach House and it’s one of my favorites!

Beach House Playa del Carmen

La Bikineria

Located on 5th Avenue near 20th Street, La Bikineria is a small specialty swimwear store that sells higher end beachwear.  

It’s a cute boutique store with a light and airy feel and all the swimwear is designed and made in Mexico.

I’m always drawn into the store whenever I’m walking down 5th Avenue. 

La Bikineria Playa del Carmen


With multiple locations in Playa del Carmen, Zingara is a popular swimwear store that sells designer swimwear.  

The prices can be a little more expensive but there are often sales and promotional offers where you can get a great deal on a designer bikini.  

It’s definitely worth a look if you’re shopping at Playa del Carmen stores on 5th Avenue. 

Playa del Carmen Shopping Tips

While Playa del Carmen 5th Avenue shopping can be a fun experience, it’s also a place where you can easily be taken advantage of.  

Many of the vendors make their living from selling to foreigners that simply don’t know any better.

Here are a few shopping tips to stay safe and avoid getting ripped off:

Pay in pesos.

If you want to get the best exchange rate, I would recommend paying for your items in pesos.

When you’re checking out, it’s common for the clerk to ask you whether you would like to pay in pesos or dollars.  

I would always recommend paying in pesos, as you will end up paying less with the exchange rate.

This is also true if you’re paying with a credit card, as most credit cards will convert using the official exchange rate.

Barter if you can.

Most of the retail stores on Fifth Avenue will have set prices and the street vendors will be more likely to barter.

I would definitely recommend trying to negotiate the price if you’re up for it!

The vendors will always start really high but you can almost always get the price down. It never hurts to try!

Use a credit card with no foreign transaction fees.

Most retail stores and restaurants in Playa del Carmen will accept major credit cards like Visa, Mastercard, and American Express.  

Be sure to use a credit card with no foreign transaction fees to save the most money and get the best exchange rate.

๐Ÿ‘‰ I personally use and recommend the Chase Sapphire Preferred credit card with no foreign transaction fees and tons of travel benefits.

Don’t use the ATMs on 5th Avenue.

The ATMs on 5th Avenue are known for having card skimmers or being tampered with.

If you need to take cash out, I would recommend using an ATM at a local bank which is more secure.  

There is a Scotiabank and CIBanco just one block off of 5th Avenue where you can withdraw money.

โš ๏ธ Check out my Playa del Carmen safety guide for more safety tips! 

Keep an eye on your belongings at all times.

Fifth Avenue can be a crowded place and it is not uncommon for pickpocketers to target your purse or wallet.  

Always be mindful of your surroundings and keep a close watch on your personal belongings.

It’s best to use a crossbody purse or belt bag and I would recommend sitting with your purse in your lap or in close sight while dining at a restaurant.


๐Ÿ‘‰ This is the belt bag I personally use and recommend for traveling safely in Mexico.

Ignore the sales gimmicks.

Just walking down the street, you will no doubt be exposed to the countless sales gimmicks on Fifth Avenue.  They can be funny but also kind of annoying.  

One trick I’ve seen many times is that the vendors will approach you and act like they remember you as a server from your resort.  

In reality, they are just looking at your hotel wristband to know which resort you’re staying at.

Don’t fall for it! Most of the time they are harmless and just trying to get your attention but always be cautious. 

Best Shopping in Playa del Carmen: FAQs

Here are the answers to some of the most frequently asked questions about shopping in Playa del Carmen:

What time do shops open in Playa del Carmen?

Every shop differs with their opening hours but most of the larger souvenir shops open around 9 or 10AM.

How long is 5th Avenue in Playa del Carmen?

Playa del Carmen’s 5th Avenue spans for more than 20 blocks, which is around 1.5 miles (2.4 km) long.

How much do souvenirs cost in Mexico?

The cost of souvenirs in Mexico can range extensively depending on the item.

Small items like toys, tortilla baskets, and woven crafts can be $200 pesos (~$10 USD) or less while handmade clothing, backpacks, and leather goods can be more than $1000 pesos (~$50 USD).

Prices are almost always negotiable so do your best to haggle to get a better deal.

Can you haggle on 5th Avenue in Playa del Carmen?

Absolutely! Prices are very negotiable on 5th Avenue in Playa del Carmen so always try to barter with the shop owner for a better deal. They will always start with a much higher price.

Is shopping in Playa del Carmen cheap?

Yes, Playa del Carmen shopping is cheaper when compared to the United States. Major clothing retailers will have comparable prices but souvenirs can be very inexpensive and prices are usually negotiable.

5th Avenue Playa del Carmen

Conclusion: Shopping in Playa del Carmen Guide

I hope this shopping Playa del Carmen guide was helpful in learning more about the lively 5th Avenue.

Now that you know what to buy in Playa del Carmen and what to expect while shopping, you’ll be prepared for the lively atmosphere and sales gimmicks.

Just don’t forget to keep an eye on your belongings at all times. My favorite travel safety accessory is this belt bag – I rarely walk down 5th Avenue without it!

And when you’re done shopping in 5th Avenue stores, head over to one of my favorite restaurants to refuel or grab a drink at one of these fun Playa del Carmen bars.

Trust me after your shopping excursion, you’re definitely going to need a cold beverage! Happy shopping! 

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