How to Visit Playa Xpu-Ha in Riviera Maya Mexico in 2025
Thinking about visiting Playa Xpu-Ha in Riviera Maya and wondering how to get there? You’re in the right place!
As a travel blogger with years of experience living in Playa del Carmen, I can confidently say that Playa Xpu-Ha is one of the most beautiful beaches in the region.
With its powdery white sand, calm turquoise waters, and just the right amount of beach clubs and amenities, it’s an ideal spot for a relaxing beach day.
In this guide, I’ll cover everything you need to know about visiting Playa Xpu-Ha, including how to get there, things to do, visitor tips, and nearby accommodations.
Keep reading to discover how to experience this stunning beach paradise just south of Playa del Carmen!
Why Visit Xpu-Ha Beach?
With its powder white sand and crystal clear turquoise waters, Playa Xpu-Ha (pronounced “Ish-poo-ha”) is your quintessential Mexican Caribbean beach.
A favorite among Playa del Carmen locals, Playa Xpu-Ha is not super well-known by tourists and is one of the best beaches in Riviera Maya.
A visit to Xpu-Ha offers visitors a beautiful beach to escape the crowds and experience the region’s more untouched natural beauty.
Plus, the beach has just the right amount of amenities, beach clubs, and activities for a comfortable and relaxing beach day.
Where is Playa Xpu-Ha Mexico?
Playa Xpu-Ha is located about 30 minutes south of Playa del Carmen and an equal distance north of Tulum.
Coming from Playa del Carmen, the entrance is on the left-hand side of the main highway 307 just after passing the town of Puerto Aventuras.
How to Get to Playa Xpu-Ha
Here are the different ways to get to Xpu-Ha Beach:
Drive to Xpu-Ha
The easiest way to get to Xpu-Ha Playa is by driving or renting a car from Playa del Carmen.
Take the main highway 307 directly south from Playa del Carmen towards Tulum for about 15 miles.
There is a sign marking the entrance on the left-hand side of the highway not long after passing Puerto Aventuras.
Right after you pass the Pemex gas station on the right side of the highway, you’ll want to make a U-turn to get to the other side of the highway where the entrance is located.
Once you arrive, you’ll have to pay the entrance fee at the main gate and then drive down a dirt road to the beach and parking area.
👉 For a hassle-free experience, book your car through my favorite rental service Discover Cars by clicking here!
Take Public Transportation to Xpu-Ha
You can also reach Playa Xpu-Ha by taking a colectivo (shared van) from Playa del Carmen.
The main bus depot in Playa del Carmen is located on Avenida Juarez near the Chedraui grocery store (behind the McDonald’s).
Make sure you get on a colectivo that is headed to Tulum. Tell the driver you are going to Xpu-Ha and they will drop you off on the side of the highway.
It’s also a good idea to watch the GPS on your phone so you know when you’re getting close. The cost should be less than $50 pesos ($2.50 USD) each way.
Once you exit the van, you’ll need to cross the highway to the Xpu-Ha gate, where you’ll pay the entrance fee. It’s then a 10-12 minute walk down a dirt road to the beach.
🚐 For more detailed information on taking a colectivo, check out my Playa del Carmen to Tulum transportation guide.
Take a Taxi to Xpu-Ha
Taxis can easily be hailed almost anywhere in Playa del Carmen and taken to Xpu-Ha. You can expect the rate to be around $600 pesos (~$30 USD) each way.
For the return trip, taxis will NOT be waiting outside the beach entrance. It’s best to try and pre-arrange pickup with the taxi driver that dropped you off.
Or you can ask one of the beach clubs to try and call a taxi for you.
Xpu-Ha Beach: Know Before You Go
Here is all the important info for visiting Xpu-Ha:
Playa Xpu-Ha Entrance Fee
The entrance fee for Playa Xpu-Ha at the main entrance is $100 pesos (~$5 USD) per person.
There is a parking attendant at the entrance not far from the highway who will collect your money and give you a wristband for admission to the beach.
Make sure to have enough cash on hand (pesos are best) as credit cards are not accepted.
Travelista Tip: There are a few different entrances for Playa Xpu-Ha and they have different entrance fees. If you want to save a few pesos, head to one of the entrances further north (closer to Playa del Carmen). These include consumption at some of the beach clubs.
Playa Xpu-Ha Hours
Playa Xpu-Ha is open daily from 10:00AM–6:00PM. I would recommend getting there early to get the best parking and prime spots on the beach.
Playa Xpu-Ha Beach Clubs
Xpu-Ha is a great option because it has a few different beach clubs but there’s also plenty of space where you can set up your own beach blanket and umbrella if you prefer.
I’ve visited many times with friends and we’ve brought our own cooler and snacks to enjoy throughout the day!
Yet, there are some days when I prefer to be a beach bum and be served frozen margaritas under the shade.
If you’re more interested in having chair rentals and food and beverage service, below are a few Xpu-Ha beach clubs I would recommend:
Serenity Beach Club
Serenity Beach Club Xpu-Ha offers comfortable lounge chairs and beach bed rentals, as well as a full-service restaurant and bar.
I would recommend getting there early so you can score lounge chairs in the first row so you have the best view of the ocean.
The menu offers a good variety of Mexican and American food. The food and drinks are decent, not stellar, but hit the spot when you’re craving nachos and a margarita.
Depending on the season, there is a minimum consumption charge and credit cards are accepted for payment.
La Playa Xpu-Ha Beach Club
Another popular beach club at Xpu-Ha is La Playa Xpu-Ha Beach Club.
It is more of a beachfront restaurant with tables, chairs, and palapas, and most of the time they have a band with live music.
La Playa Xpu-Ha Beach Club offers a pretty standard Mexican/American menu including nachos, tacos, seafood, hamburgers, beer, cocktails, etc.
You can find more information on their website here.
Xalmar Beach Club
Xalmar Beach Club is the newest and nicest beach club at Playa Xpu-Ha. It used to be called Xpu Beach Club but now they’ve changed the name to Xalmar.
At Xalmar, you’ll feel the Tulum bohemian vibes with beach chairs, lounge beds, and large puffs spread between swaying palms–all without the Tulum prices!
The beach club is widespread and offers a trendy elevated restaurant, bar, and dining area overlooking the beach.
With its tranquil and tropical vibe perfect for relaxing, it has quickly become my new favorite spot at Xpu-Ha!
Things to Do at Xpu-Ha
Here are the best things to do at Playa Xpu-Ha:
Stand Up Paddleboarding
Xpu-Ha Beach is a great place to try stand up paddleboarding near Playa del Carmen as the waves are generally calm, which will make it much easier and more enjoyable.
There are paddleboard rentals located right on the beach.
Water Sports
There are a variety of water sports available for rent at Xpu-Ha including kayaks, jet skis, windsurfing, and kitesurfing.
It’s easy to spot the salespeople on the beach for rates and information.
Snorkeling
Xpu-Ha is a good place for snorkeling as the water is usually calm and the water is clear. Be sure to bring your own snorkel gear if you want to snorkel off the beach.
There are also tour sales on the beach offering a variety of Xpu-Ha snorkeling and scuba diving tours to locations nearby.
Banana Boat Ride
If you’ve never done the banana boat ride, I would recommend trying it at least once!
It’s a yellow banana-shaped raft that is pulled by a motorboat and it’s the driver’s job to give you a wild ride! It’s super exhilarating and quite hysterical as you’ll most likely fall off.
I’ve done it in Puerto Vallarta, Mexico and my friends and I still talk about how much fun it was!
At Xpu-Ha, just look for the banana boat in the water and the salespeople on the beach nearby will give you the rates and information.
What to Bring to Xpu-Ha Beach
Below are a few items I would recommend bringing for a beach day at Xpu-Ha.
Biodegradable reef-safe sunscreen is a must! You can pick up my favorite brand on Amazon here.
Where to Stay Near Xpu-Ha
If you’re looking for Xpu-Ha beach hotels, below are a few recommended Riviera Maya hotels that are located nearby, giving you exclusive access to this beautiful beach.
Hotel Esencia
Originally built as a retreat for an Italian duchess, Hotel Esencia is a luxury property and one of the best boutique hotels in Playa del Carmen.
The resort features jungle suites and private villas on Riviera Maya’s dreamy Xpu-Ha beach.
The property’s minimalistic Mexican design elements are simply stunning and it’s been known to be frequented by celebrity guests.
Catalonia Royal Tulum
Catalonia Royal Tulum Beach is a Playa del Carmen adults only all-inclusive resort offering over 5 different restaurants and bars.
I’ve stayed at Catalonia Maroma (north of Playa del Carmen) and was impressed by the Catalonia brand.
The Catalonia Riviera Maya resorts are not super luxurious, but are well maintained and good value for the money.
Plus, you’ll be steps away from the gorgeous Xpu-Ha beach.
Barcelo Maya Riviera
Barcelo Maya Riviera is a newer adults only all-inclusive resort, which is located just north of Playa Xpu-Ha.
It opened at the end of 2019 so it’s one of the newer hotels in Riviera Maya. There are also 5 other Barcelo Hotels located on the same complex if you’re interested in comparing options.
You can read my full Barcelo Maya Riviera review for all the details!
Serenity Eco Luxury Tented Camp
Serenity Eco Luxury Tented Camp is a luxury glamping experience right on the grounds of Xpu-Ha Beach.
The tents are more like furnished cabins and are fully equipped with air conditioning and en suite bathrooms.
Glamping (“Glamorous + Camping”) is a popular trend right now and something I definitely want to try!
Plus the best part is that all guests receive complimentary access to Serenity Beach Club.
Visiting Xpu-Ha Beach: FAQs
Here are the answers to some of the most frequently asked questions about visiting Xpu-Ha Beach:
Xpu-Ha is pronounced “Ish-poo-ha”.
The easiest way to get to Xpu-Ha from Playa del Carmen is by driving or renting a car. You can also take a taxi or a colectivo (public transportation).
Playa Xpu-Ha is located about 30 minutes south of Playa del Carmen.
The nicest beach near Playa del Carmen is Playa Xpu-Ha thanks to its secluded location, calm waves, and bright turquoise waters.
Conclusion: How to Visit Xpu-Ha Beach Riviera Maya
Are you ready to visit Xpu-Ha Riviera Maya? Hopefully you can see now why Playa Xpu-Ha is my favorite place and one of the best beaches in Playa del Carmen!
Playa Xpu-Ha is definitely my go-to beach whenever I have visitors in town and it rarely disappoints!
Check out my post on Playa Xcacel to learn about another amazing (and secret!) beach in Riviera Maya.
🇲🇽 Traveling to Mexico soon?
These are the Mexico travel resources I use and recommend:
🏨 Hotels: I always find the best deals for Mexico hotels and resorts on Expedia or Booking.com. If you prefer a vacation rental, check VRBO as they are often cheaper than AirBnB’s added fees!
✈️ Flights: I recommend using Skyscanner for the best Mexico flight deals. Be sure to sign up for their price alerts for your preferred travel dates.
🚗 Rental Cars: I recommend using Discover Cars because you can compare multiple car rental companies and see detailed ratings for overall value, ease of pick-up, efficiency of agents, car condition, and overall time spent.
🚙 Cancun Airport Transportation: I recommend booking a private transfer with Cancun Airport Transportation for the quickest and most hassle-free option!
🤿 Tours & Activities: I always use Viator or GetYourGuide for booking tours and activities in Mexico. You can cancel up to 24 hours before the tour for a full refund, plus they have excellent customer service if you were to have any issues.
🚨 Travel Insurance: After my Dad broke his hand in a taxi accident in Playa del Carmen, I always recommend buying travel insurance before your trip for added peace of mind! I recommend Travel Insurance Master for short trips or Safety Wing for digital nomads.
☀️ Biodegradable Sunscreen: Don’t forget to add biodegradable sunscreen to your Mexico packing list! Regular sunscreen is prohibited on most snorkeling tours, so you’ll need to pack some biodegradable sunscreen for sun protection. I recommend Sun Bum Sunscreen, which is reef-friendly, vegan, and cruelty-free.
